Affiliate programs are also known as associate programs,
partners and resellers, all are basically the same concept of generating more
sales/leads and rewarding the affiliates for doing so.
If you have some internet marketing experience, affiliate programs should be seriously
considered, as half the battle is getting customers to your site. Of course it
is not quite as easy as that.
People who are actually making money from affiliate programs either own their
own program (worth considering if you sell online) or put alot of hours every
day of hard work into their sites. Don't be fooled these are not get rich quick
schemes. They require alot of hard work for little or no return.
Where to start
OK so you need a site to sell from. If you don't
already have one a good place to start is to construct a site about one of your
interests or a subject you already know a lot about.
This will enable you to keep interested in your site and be an authority in your
area. Create a community by starting your own forum
or by offering lots of free information.
Know your audience
From these beginnings you can integrate affiliate links into your site, selling
products or services that your visitors may be interested in.
This is where it pays to know your visitors. By identifying your audience you
can then choose your affiliate programs based on your users. i.e. a fishing site's
audience is very different to a web developers site.
Experiment with different products and services,
you may be surprised at the outcome. It is not usually the obvious products that
will sell. Think about
other products your target audience may be interested in.
Believe in your products
Nothing sells a product or service like a well written
opinion or review. Don't over hype, just illustrate how the product/service changed
or affected you, and why you cannot live without it. Reviews offer great consumer
confidence and added content for the search engines.
Once you have started to research your market and
test various affiliate programs, time can be spent promoting your site.
See our Promote
section for more info...
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