Frequently Asked Questions
What is Search Engine Optimisation?
"The procedure or procedures used to make a system or design as effective
or functional as possible, especially the mathematical techniques involved."
We like to describe what we do as, the art of creating
and adjusting websites for the express purpose of making them as easily findable
as possible for people searching in search engines for the products, services
and information those websites are presenting.
How do we optimise websites?
The best way to acheive this is to provide in depth
content relative to the subject matter of the products being sold or the topical
theme of the site.
With specialist knowledge of the way pages get indexed
on the different search engines we can design or redesign the pages of your site
or create new ones or even a new domain linking to your primary site, with full
content optimisation catering for the different algorithim of each search engine.
The key to good positions in the search engines is
research, research, testing and more research, then applying it to the web pages
with full and current keyphrase optimization.
Link popularity/relevance is a major factor to consider
when submitting pages. This a measure of how many pages from a search engines
database, are linking to your own and how relevant they are to your page content.
Two of the largest databases, Inktomi and Google rely on this method heavily when
scoring web pages for a match.
By keeping up with the latest news and trends in search
technology our team of SEO's (search engine optimisers) have a wealth of knowledge
in this specialised area enabling our clients to increase and maintain maximum
visibility on the net through the search engines.
How can it help my business?
By providing your website with visitors who are searching
for your services/products is to provide targeted traffic.
These visitors are much more likely to buy your services
Many of our clients get more enquiries through the
web than any other form of offline advertising. Compare the costs, invest in SEO
and your business will thrive.
Get up-to-date with the latest Search Engine news ! Check out
our News and Articles page . . .
We have all the gossip on who's dating who and news of SE updates as they happen
. . . Check it out here.