Portals and Related Sites
Once you have a good working site up and running it's worth
investing some time digging around the web for sites that feature products or
services that are related to yours. Companies and individuals who's trade may
be dependent upon yours are are going make excellent online partners.
This is basically a portal with specific
content related to one industry, for instance Travel
or Homes & Gardens or Health... These sites often
generate large quantities of very targeted traffic.
Normally this traffic will consist mostly of loyal repeat
visitors with a good knowledge of the subject. See our
resources opposite for some examples of good vertical
Vertical Portals are often magazine
like in structure and usually consist of contributed
articles, professional advice, and advertising. If you
have a bit of time, a great way to obtain some free
publicity for your website is to write a short article
on a subject related to your industry. Make a list of
portal sites within your market that may be interested
in publishing an article and contact the webmaster of
that site with a summary of your article content. In
most cases you should get a positive response as webmasters
are always looking for free content... us included...
All being well they should publish your article including
your name and a link to your website.
Also these sites often carry links
pages or advertising banners. These can also be a great
source for targeted traffic. For link exchanges, take
some time to write a good template request for a link
exchange. Explain that you have already listed them
on your own site and how you would really appreciate
them adding a link back. Be polite and complimentary
about their site as well as making them aware of the
benefits of yours.
Much of the above also is relevant
to sites with similar content, although you may find
it more difficult to get competitor sites to exchange
links, it's worth having a go.
The benefits of building plenty of inbound links are enormous.
As well as directly bringing in traffic, you are likely to see your site listings
rise through the ranks on many of the major search engines who use link popularity
to gauge a sites quality. It's well worth putting in the time, long term, and
before long you will be seeing big improvements in traffic to your website.